Got old jeans?

If you have old jeans (or jeans that no longer fit) hanging around the house, this weekend is a good time to get rid of them.
Bring old jeans, no matter what the condition, to any Lands End Inlet today or tomorrow and receive a $5 voucher for merchandise. The jeans will be ground up and turned into insulation for homes. It takes about 500 pairs of jeans to insulate the average sized house.
What an interesting idea, ground up jeans as insulation. Will they take blue jeans other days of the year? Where is the Lands End Inlet?