Huggies® MomInspired™ Grant Helps Moms with Great Ideas

How many times have you heard of or seen a new invention and thought “Of course!! Why didn’t I think of that?”  Especially when it comes to products that make parenting easier, the question is always “Why did it take so long for someone to market that?”


The truth is that there is a lot that goes into the process of creating a new product.  The path from idea to the item hitting the shelves has many steps and some of them can be on the costly side.  


Huggies® knows that some of the best inventions come from moms.  They also know that moms may have the most limited resources to get those ideas turned into products on the shelves, and they want to help.  


The Huggies® MomInspired™ Grant Program is in its third year and strives to support the natural creativity of moms, who solve real parenting challenges every day in innovative ways.  In 2010 and 2011, the program gave out 21 grants to provide resources and seed capital to help fund business startups and new product innovations inspired by motherhood.  I have even featured some of the resulting products here on Wisconsin Mommy like the Tilty Cup. Other winning ideas have included a nausea reducing wristband, daddy diaper bag, and a sleep coaching program.


If you are a mom with an idea for a new, innovative baby or child care product that can ease parents’ messes and stresses, be sure to apply for one of the twelve $15,000 grants to be handed out this fall!  You can learn more about how to apply as well as information about past winners at the official Huggies® MomInspired™ website.  Applications are being accepted through July 31st.


This post was made possible through a partnership with Huggies and Mom Select. As always, all opinions are my own.